As a small nonprofit organization, managing your donor and member data can be a daunting task. You need to keep track of donations, memberships, events, and other interactions with your supporters. This is where a good CRM (Customer Relationship Management) software comes in. A CRM software can help you organize and manage your data, as well as automate many of your administrative tasks, so you can focus on your mission.
What is CRM software?
CRM software is a tool that helps organizations manage their interactions with customers, clients, members, or donors. It typically includes features such as contact management, sales automation, marketing automation, and customer service. A good CRM software can help you streamline your processes, improve your communication with your stakeholders, and increase your efficiency and effectiveness.
How to choose the best CRM software for your small nonprofit
Choosing the right CRM software can be a challenging task, especially if you are on a tight budget. Here are some factors to consider when selecting a CRM software for your small nonprofit:
1. Price
Price is always a concern for small nonprofits. You want a CRM software that is affordable and offers good value for money. Some CRM software is free or offers a free trial, while others charge a monthly or annual fee. Make sure you understand the pricing structure and any hidden costs before you commit.
2. Features
Make a list of the features you need from a CRM software. Do you need contact management, donor management, event management, email marketing, or analytics? Look for a CRM software that offers the features you need and is easy to use and customize.
3. Integration
Make sure the CRM software integrates with your other tools and platforms, such as your website, social media, email, and payment gateway. Integration can save you time and reduce errors in data entry.
4. Support
Make sure the CRM software offers good customer support, such as a knowledge base, a community forum, or a helpdesk. You want to be able to get help quickly and easily if you have any issues or questions.
5. Reputation
Check the reputation of the CRM software and the vendor. Look for reviews, ratings, and testimonials from other small nonprofits or similar organizations. You want a reliable and trustworthy CRM software and vendor.
10 Best CRM software for Small Nonprofits
Here are our top picks for the best CRM software for small nonprofits, based on our research and analysis:
1. Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is a comprehensive CRM software designed specifically for nonprofits. It includes features such as donor management, volunteer management, program management, and marketing automation. It also integrates with other Salesforce products and third-party apps. Pricing starts at $36/user/month.
2. Zoho CRM
Zoho CRM is a popular CRM software that offers a wide range of features, including contact management, sales automation, email marketing, and analytics. It also integrates with other Zoho products and third-party apps. Pricing starts at $12/user/month.
3. HubSpot CRM
HubSpot CRM is a free CRM software that offers contact management, sales automation, and email marketing. It also integrates with other HubSpot products and third-party apps. The paid version includes more features and starts at $45/month.
4. Bloomerang
Bloomerang is a donor management software that includes features such as contact management, donation tracking, and email marketing. It also offers reporting and analytics. Pricing starts at $99/month.
5. NeonCRM
NeonCRM is a comprehensive CRM software designed for nonprofits. It includes features such as donor management, event management, membership management, and email marketing. It also offers reporting and analytics. Pricing starts at $50/month.
6. DonorPerfect
DonorPerfect is a donor management software that includes features such as contact management, donation tracking, and email marketing. It also offers reporting and analytics. Pricing starts at $89/month.
7. Kindful
Kindful is a donor management software that includes features such as contact management, donation tracking, and email marketing. It also offers reporting and analytics. Pricing starts at $100/month.
8. Little Green Light
Little Green Light is a donor management software that includes features such as contact management, donation tracking, and email marketing. It also offers reporting and analytics. Pricing starts at $39/month.
9. CiviCRM
CiviCRM is a free and open-source CRM software designed for nonprofits. It includes features such as contact management, donation tracking, event management, and membership management. It also offers reporting and analytics.
10. Aplos
Aplos is a comprehensive nonprofit management software that includes features such as accounting, donor management, and online giving. It also integrates with other Aplos products and third-party apps. Pricing starts at $59/month.
Conclusion
Choosing the right CRM software can help your small nonprofit manage your data more efficiently and effectively. Consider your budget, your needs, and the features, integration, support, and reputation of the CRM software and vendor. Our top picks for the best CRM software for small nonprofits are Salesforce Nonprofit Cloud, Zoho CRM, HubSpot CRM, Bloomerang, NeonCRM, DonorPerfect, Kindful, Little Green Light, CiviCRM, and Aplos.
